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Local Business Report:
Google Profile + Ads
— Dent Repair
This case study uses a real, anonymized report from a dent repair business in Tulsa, Oklahoma to show two sides of local lead generation in one place: Google Business Profile visibility across four large local search grids and Google Ads performance from the same client account. The original client-facing reporting comes first, followed by a deeper agency breakdown of what the data means, how Local SEO with HighLevel fits into the picture, and how simple visual proof can strengthen client retention and new sales.
Industry: Dent RepairMarket: Tulsa, OklahomaReport Date: July 2026Focus: Google Profile + Google AdsLocal Grid Coverage: 196 sq. mi.
A consolidated look at Google Business Profile search visibility and paid-search performance for an anonymous Tulsa-area dent repair business. The public version keeps the useful performance data while removing client-identifying and account-specific information.
Industry: Dent RepairMarket: Tulsa, OklahomaLocal Focus: Google Maps / GBP RankingsPaid Focus: Google Ads PerformanceData Through: July 13, 2026
Public case-study version:
Client identity, account credentials, billing details, and report elements outside the public GBP + Google Ads case-study scope are not included here. The local search grids have been converted from third-party interactive reports into anonymized screenshots, and the Google Ads screenshots have also been replaced with anonymized versions.
Local Search Area196 sq. mi.
Strongest Grid SoLV100
June Conversions68
June Cost / Conversion$19.90
Section 01 · Google Maps Visibility
Google Business Profile Search Grids
These are four separate keyword scans—not before-and-after comparisons. Each report tests how the anonymous business appears in Google's local map results from many locations across a broad Tulsa-area search grid.
Standard scan size:
Each report covers approximately 196 square miles using a 15 × 15 search grid with a 7-mile radius. These intentionally large grids help show how local visibility changes as the search point moves farther from the business.
Tulsa Dent Repair
The strongest close-match keyword in the original report. The scan shows broad top-three visibility across the tested market, with the business appearing primarily in positions 1 and 2.
A competitive service-intent keyword. The original report showed the strongest visibility close to the business and through the central search corridor, with room to expand more top-three coverage outward.
Competitive Service Term15 × 15 Grid7-Mile Radius196 sq. mi.
Map-focused preview
Click to Zoom
Dent Repair
A broader competitive service keyword. The original report showed stronger visibility nearest the business, with additional geographic growth available as the search points move farther into the surrounding market.
A high-value seasonal service keyword. This scan provides a geographic benchmark for a search category where demand and local competition can change quickly after weather events.
Seasonal Service Term15 × 15 Grid7-Mile Radius196 sq. mi.
Map-focused preview
Click to Zoom
Section 02
How These Search Grids Work
Every numbered dot represents a Google search performed from that exact location on the map for the listed keyword.
What the Numbers Mean
Search grids measure where an anonymous business appears in Google's local map results from many different locations instead of checking a ranking from only one address.
1–3
Positions 1–3
These are the three businesses normally shown directly in Google's primary local Map Pack. Searchers can see and interact with these listings without opening the larger list of businesses.
4+
Positions 4–20
The profile is still ranking, but the searcher generally has to open more local results before reaching those listings. Paid placements may also appear above the organic map results.
Why the 196-square-mile grid matters
A larger geographic grid tests visibility farther away from the business, where proximity and a different set of competitors can influence the result. The 7-mile radius used here creates a 14-mile-wide market view rather than measuring only the immediate blocks around the business.
Why these four grids are not comparisons
Each screenshot uses a different keyword. The purpose is to compare the business's geographic visibility across different service searches—not to claim that one grid improved over another. Keyword competition, search intent, and Google's local relevance signals can differ substantially from one query to the next.
Why rankings change from one dot to another
Google local results can change block by block because proximity, relevance, prominence, reviews, website signals, business information, and nearby competitors can all influence which businesses appear for a search from a particular location.
Map Pack example: positions 1–3 normally appear directly in Google's primary local results. Paid Google Ads and website organic rankings are separate result types.
Section 03 · Paid Advertising
Google Ads Performance
The original report used the account view from February 4, 2025 through July 13, 2026 as the longer baseline, then compared that performance with June 1–30, 2026.
Metric
Feb. 4, 2025–Jul. 13, 2026
June 2026
Change
Interpretation
Impressions
86,676
4,268
Different Periods
Volume totals should not be compared directly because the date ranges differ.
Clicks
6,008
333
Different Periods
June generated 333 ad interactions.
Click / Interaction Rate
6.93%
7.80%
+12.6%
A larger percentage of impressions became clicks in June.
Average CPC
$4.04
$4.06
Essentially Flat
Traffic cost stayed nearly unchanged while downstream efficiency improved.
Conversion Rate
17.43%
20.42%
+17.2%
June clicks were more likely to complete a tracked action.
Cost / Conversion
$23.18
$19.90
−14.1%
The account generated tracked actions more efficiently in June.
Main takeaway:
June improved the combined conversion rate and reduced the combined cost per conversion while average cost per click remained almost unchanged.
Hail Campaign · June
Conversion Rate45.15%
Cost / Conversion$8.71
14 tracked conversions from 31 clicks on $121.92 in spend. This was the strongest efficiency result in the June campaign breakdown.
PDR Campaign · June
Conversion Rate19.64%
Cost / Conversion$21.79
54 tracked conversions from 275 clicks on $1,176.59 in spend. Cost per conversion improved modestly compared with the longer account baseline.
Brand Campaign · June
Click Rate32.53%
Tracked Conversions0
The campaign produced 27 clicks for $54.91 but no tracked June conversions. The spend was small, so one month should be monitored rather than treated as a final judgment on the campaign.
Longer Account Totals
86,676 impressions
6,008 clicks
$24,270.54 in spend
1,046.99 tracked conversions
$23.18 combined cost per conversion
June 2026 Totals
4,268 impressions
333 clicks
$1,353.42 in spend
68 tracked conversions
$19.90 combined cost per conversion
Important note about Google Ads conversion totals
Google Ads “conversions” are tracked actions, not necessarily unique customers or closed sales. The account includes actions such as calls from ads, website form submissions, text clicks, website call clicks, and ad-extension call clicks. Fractional totals can occur because of Google Ads attribution settings.
Long-Term Google Ads Performance · Feb. 2025–Jul. 2026
June 2026 Google Ads Performance
Paid media note:
These Google Ads results are not SEO results. They are included because paid acquisition is part of the client reporting picture and can complement a broader local SEO strategy. A long-term organic goal may be to rely on less paid traffic as website and Google Business Profile visibility grows, while continuing paid campaigns whenever the economics remain attractive.
Anonymized client-report example.
Business-identifying and account-specific information has been removed for this public GHL Meets SEO case study. The screenshots and performance data above are retained to demonstrate the reporting format and the observed local-search and paid-search results.
Local SEO Analysis
What Four 196-Square-Mile Search Grids Tell an Agency
A single “we rank on Google” statement is too vague to be useful. These grids show why local SEO reporting becomes more meaningful when an agency tracks multiple service keywords across the same surrounding market.
Tracked Keywords4
Different service-intent searches across the same market.
Grid Coverage196 mi²
A broad 14-mile-wide local market view.
Strongest Scan ARP1.25
Average ranked position for Tulsa Dent Repair.
Strongest Scan SoLV100
Top-three visibility across every tested point in that scan.
Different Keywords Reveal Different Markets
“Tulsa Dent Repair,” “Auto Dent Removal,” “Dent Repair,” and “Hail Repair” can all describe relevant services, but Google does not have to treat them as the same query. The competitors, local relevance signals, search intent, and proximity effects can change with each phrase.
That is why agencies should avoid using one perfect-looking keyword grid as the entire SEO story. Tracking several revenue-relevant searches gives the client a more realistic picture of where visibility is already strong and where expansion opportunities remain.
The Size of the Grid Changes the Conversation
A 196-square-mile scan intentionally tests locations well beyond the immediate area around the business. That makes it easier to see whether the Google Business Profile is visible only close to the physical location or whether strong rankings extend across a meaningful portion of the surrounding market.
For the strongest close-match query in this report, ARP 1.25, ATRP 1.25, and SoLV 100 indicate extremely consistent top local visibility across that particular scan configuration. The other keyword grids should be read on their own terms rather than treated as before-and-after comparisons.
Local SEO Reporting
How to Read ARP, ATRP, and Share of Local Voice
A search grid becomes much easier to explain when the report is reduced to three ideas: where the business ranks when it appears, how it performs across the entire grid, and how often it reaches the top three.
ARP
Average Ranked Position
ARP is the average ranking position across scan points where the business is found within the tracked ranking range. Lower is better. An ARP close to 1 means the business is usually appearing near the top when it is found.
ATRP
Average Total Ranked Position
ATRP accounts for all scanned points, including locations where the business is not found in the tracked top results. When ARP and ATRP are both low and close together, visibility is generally strong and consistent across the tested area.
SoLV
Share of Local Voice
Share of Local Voice measures how often the business ranks in positions 1–3 across the grid. A SoLV score of 100 means every tested point qualified for top-three Map Pack visibility for that keyword and scan configuration.
These metrics are useful because they turn a large visual grid into numbers an agency can track over time. The map remains the fastest client-facing explanation, while ARP, ATRP, and SoLV give the agency a repeatable way to document changes when the same keyword and scan settings are measured consistently.
Search-grid data should still be treated as visibility measurement rather than lead attribution. It shows where a Google Business Profile appeared for a search at the time of the scan. Calls, forms, appointments, estimates, and closed jobs should be measured separately if the agency wants to connect local visibility to business outcomes.
HighLevel SEO + Local SEO
Where a HighLevel Website Fits Into Google Business Profile Rankings
These are Google Business Profile ranking grids, not Google Search Console website-ranking reports. That distinction matters when agencies discuss HighLevel SEO results and the role a HighLevel website can play in a broader local-search strategy.
What a HighLevel Website Can Support
Dedicated service pages that clearly reinforce the services the business provides.
Service-area and city pages that build useful local relevance across the market.
Consistent business information, internal linking, metadata, schema, and Google Maps integration.
Ongoing supporting content that creates more topical depth around services and locations.
Conversion paths and tracking so search visibility can be connected to calls, forms, texts, and CRM outcomes.
What the Website Does Not Control by Itself
Google Business Profile proximity relative to each searcher.
Competitor locations, reviews, prominence, categories, and market strength.
Google algorithm changes or the exact Map Pack shown for every search.
The business's history, reputation, citations, backlinks, and other off-site signals.
A guaranteed ranking, lead count, booked job, or revenue outcome.
A HighLevel website does not need to sit outside the SEO strategy as a separate brochure site. When the site is built around relevant services, local structure, internal links, technical SEO, schema, conversion tracking, and continued content expansion, it can become one part of the local ecosystem supporting the business's search presence.
That is the operating model behind GHL Meets SEO V6 and the GHL Zone Agents: standardize research, content, images, page building, internal linking, publishing, indexing, and ongoing expansion directly around HighLevel. The claim is not that HighLevel itself creates rankings. The value is that agencies can build an SEO-oriented website and content system natively inside the platform they already use for CRM and automation.
Paid + Organic Reporting
Why Google Ads and Local SEO Belong in the Same Client Conversation—but Not the Same Metric
This report is useful because it shows local organic visibility and paid acquisition together without pretending they are the same thing.
June Paid Efficiency Improved
Compared with the longer account baseline, June's interaction rate improved from 6.93% to 7.80%, conversion rate improved from 17.43% to 20.42%, and combined cost per conversion fell from $23.18 to $19.90 while average CPC remained essentially flat at about $4.04–$4.06.
That is a paid-media efficiency story. It helps explain whether Google Ads is producing tracked actions more efficiently, but it does not prove anything about organic Google rankings.
The Local Grids Measure a Different Outcome
The Google Maps screenshots measure where the Google Business Profile appears organically from many locations. They help answer questions such as “How far does our local visibility extend?” and “Which service searches are strongest?” rather than “How much did we pay per lead?”
Keeping these two categories separate makes the report more credible. The agency can still explain how both channels contribute to the same business objective: generating more qualified opportunities.
Long-term objective:
Paid search can provide immediate demand capture while organic visibility develops. As SEO produces more useful non-paid traffic and local visibility, a business may be able to rely on a smaller percentage of paid acquisition over time. That does not mean profitable Google Ads should automatically be turned off; the goal is a healthier channel mix, not an artificial choice between SEO and ads.
Agency Sales + Retention
Why a Simple Combined Report Can Be More Valuable Than a Complicated Dashboard
Clients usually do not need every metric available in Google Ads, Google Business Profile, Search Console, Analytics, and HighLevel. They need the agency to identify what matters, preserve the evidence, and explain what changed in language that supports a business decision.
Retention: Make Invisible Work Visible
Local SEO often includes work that is difficult for a client to see directly: site structure, content expansion, internal links, metadata, schema, citations, profile optimization, and ongoing measurement. A map grid converts part of that work into an image the client can understand immediately.
Pairing the visual with a few definitions and a short explanation gives the client enough context to recognize progress without forcing them to learn the mechanics of local SEO.
Sales: Reuse the Reporting Format as Proof
An anonymized report can become a useful sales asset because it demonstrates how the agency thinks, measures, and communicates. A prospect can see actual Google Maps grids, actual paid-media data, and the reasoning used to separate different channels without exposing the original client.
This type of proof is often more useful than saying “we do SEO” or “we run Google Ads.” It shows the prospect what they can expect to understand after becoming a client.
A Repeatable Reporting Workflow for HighLevel Agencies
The specific campaign or SEO strategy changes from client to client. The reporting structure can remain consistent.
1
Choose the Client QuestionVisibility, lead cost, website growth, conversions, or another outcome the client actually cares about.
2
Use the Right Data SourceGBP grids for local visibility, Search Console for organic website search, Google Ads for paid acquisition, and CRM data for downstream outcomes.
3
Lead With the PictureUse a grid, chart, or screenshot that makes the result understandable before adding detailed metrics.
4
Explain the LimitationState what the metric does not prove so the report remains credible instead of overstating causation.
5
Archive the ProofKeep the report for account reviews, retention conversations, anonymized case studies, and future sales.
HighLevel Local SEO + Reporting FAQ
Questions Agencies Ask About Local SEO, Google Maps Grids, and Google Ads
Straightforward answers to the most useful questions raised by this mixed local SEO and paid-search case study.
What does each number on a Google Maps search grid mean?
Each number represents the Google Business Profile's organic local ranking position for the tracked keyword when the search is performed from that exact point on the map. Lower numbers are better. Positions 1–3 generally correspond to the primary local Map Pack.
What does a Share of Local Voice score of 100 mean?
Share of Local Voice measures how often the business ranks in positions 1–3 across the tested grid. A SoLV score of 100 means the business ranked in the top three at every tested point for that keyword and scan configuration.
Why use a 196-square-mile local ranking grid?
A broad grid tests visibility well beyond the immediate area around the business. That helps an agency see whether rankings remain strong farther into the surrounding market, where proximity and different competitors may have a larger effect.
Are the four Google Maps screenshots before-and-after SEO comparisons?
No. They represent four different keywords: Tulsa Dent Repair, Auto Dent Removal, Dent Repair, and Hail Repair. Each query has its own search intent and competitive landscape, so the grids should be used to compare keyword visibility patterns rather than to claim improvement from one screenshot to another.
Does a HighLevel website automatically improve Google Business Profile rankings?
No. Google Business Profile rankings depend on multiple local-search factors, including proximity, relevance, prominence, reviews, competition, categories, business information, website signals, and other factors. A well-built HighLevel website can support the broader local SEO ecosystem, but it does not control the Map Pack by itself.
Can a website built in HighLevel rank organically in Google?
Yes. A HighLevel website can be crawled and indexed when published correctly and can compete in organic search when it has useful content, a sound site structure, internal links, metadata, schema, mobile usability, backlinks, citations, and other relevant SEO signals. HighLevel itself does not guarantee rankings.
Are the Google Ads results on this page SEO results?
No. Google Ads is paid media. The ad performance section is included because it was part of the real client report and because paid search can complement local SEO while organic visibility develops. Paid conversions and organic rankings should remain clearly separated in reporting.
Why compare June Google Ads efficiency with a much longer account baseline?
The useful comparison is between rate and efficiency metrics such as interaction rate, conversion rate, average CPC, and cost per conversion. Raw totals such as impressions, clicks, and conversions should not be compared directly because the date ranges are different.
How should HighLevel agencies combine SEO and Google Ads reporting?
Use separate metrics for separate channels, then connect them at the business-outcome level. Google Maps grids measure local visibility, Search Console measures organic website search performance, Google Ads measures paid traffic and tracked actions, and HighLevel or another CRM can connect calls, forms, appointments, estimates, and closed sales to the broader acquisition system.
How does GHL Meets SEO fit into this kind of local SEO reporting?
GHL Meets SEO focuses on building and expanding SEO-oriented websites directly in HighLevel using standardized page structures, content workflows, internal linking, technical optimization, and GHL Zone Agents. Google Business Profile search grids are one way an agency can measure and communicate part of the broader local SEO picture. Rankings, traffic, leads, and revenue are never guaranteed.
See More Real Reports—or Build Better Reporting Into Your Agency
Browse more anonymized GHL Meets SEO case studies, join the email list for new reports and Agent updates, or see how the White Label Partner model helps HighLevel agencies add website and SEO fulfillment without building another production department.
